John M. Keeling MAI CRE CHIA

John M. Keeling, MAI CRE CHIA

Current Positions

Principal – The Keeling Consultancy LLC

Mr. Keeling provides consulting and litigation support to hotels regarding asset management, negotiating hotel franchise and management agreements, hotel valuation, hotel economic impact estimations, and calculation of lost profits.

Executive Vice President – Valencia Hotel Group

Valencia Hotel Group specializes in the development and operation of full-service independent hotels, as well as providing development, branding, and repositioning services. Current development projects include properties in Dallas, TX and Pensacola, FL. Existing properties are located in Austin, College Station, Irving, Lubbock, and San Antonio, TX as well San Jose, CA.

Past Positions

• Prior Senior Vice President & Shareholder – PKF Consulting
• Managing Director – PKF Capital
• President – Hospitality Advisory Services
• President – Hospitality Transactions, Inc.
• Regional Managing Partner – Laventhol & Horwath
• Manager – Marriott Hotels & Resorts (Washington, DC; Chicago, IL; Dallas, TX)

Academic Background

• University of California at Los Angeles - B.A. History (Cum Laude)
  
• Michigan State University - M.B.A. Hotel Restaurant & Institutional Management
  
• University of St. Thomas - M.A. Theological Studies
  
• Appraisal Institute - Completed the Appraisal Institute course Fundamentals of Separating Real Property, Personal Property, and Intangible Business Assets. Has completed all course work for a Certificate of Completion of the Appraisal Institute’s Litigation Certificate program

Professional Designations and Affiliations

Member, The Appraisal Institute

MAI Designation

Member, The Counselors of Real Estate

CRE Designation

Former Chairman of the Houston Chapter of the Counselors of Real Estate

Member, National Association of Realtors

CRE Affiliate Member

Forensic Expert Witness Association

Member

Hotel & Lodging Association of Greater Houston

Member Board of Directors

Texas Society of Certified Public Accountants

Retired Member

The Urban Land Institute

Full Member

Hotel Development Council

Licenses

Louisiana Real Estate Appraisers Board

Louisiana Certified General Real Estate Appraiser (G 1117)

Texas Appraiser Licensing & Certification Board

Texas Certified General Real Estate Appraiser (TX-1330308-G)

Texas Real Estate Commission

Texas Real Estate Broker (0334658)

Teaching

Mr. Keeling has lectured at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston on the topic of hotel design. He serves on the student project review panel at the Rice University School of Architecture.

Recognition

Mr. Keeling is a recognized authority on hotel matters having been quoted in the Wall Street Journal, New York Times, Newsweek, Business Travel News, Hotel Management, and numerous weekly business journals and daily newspapers.

In 2015, Mr. Keeling was inducted into the Michigan State University, School of Hospitality Business Hall of Fame as an Alumnus of the Year and was named an Honorary Alumnus of the Conrad N. Hilton College of Hotel & Restaurant Management at the University of Houston. He was also given a Lifetime Achievement Award by the Hotel & Lodging Association of Greater Houston and a Distinctive Service Award by the Austin Hotel & Lodging Association.

Mr. Keeling serves on the Real Estate & Development Advisory Council for The School of Hospitality Business at Michigan State University.